HubSpot has become an indispensable platform for businesses aiming to unify sales and marketing efforts. The HubSpot App Marketplace offers a diverse range of integrations that enhance the platform’s functionality, providing seamless workflows, enriched data, and better customer experiences.
In this guide, we explore the best HubSpot apps in 2025 to streamline operations, optimise productivity, and achieve sales and marketing goals.
Zapier is one of the most versatile HubSpot apps, allowing businesses to connect HubSpot with over 5,000 third-party applications.
This integration enables powerful automation workflows that simplify everyday tasks without requiring coding expertise.
With Zapier, you can streamline repetitive processes, such as synchronising data between apps or automating customer communications.
Features and Capabilities
Use Case
Automatically add new HubSpot contacts whenever a customer completes a Typeform or a Google Form. This ensures that all lead data is centralised in the CRM without manual input.
Key Benefits
Why Choose Zapier for HubSpot?
Zapier enhances the value of your HubSpot app by enabling cross-platform connectivity, which is especially beneficial for growing businesses aiming to scale efficiently. Whether it's syncing marketing data, managing leads, or integrating e-commerce platforms, Zapier provides the agility businesses need in 2025.
LinkedIn Sales Navigator is among the best HubSpot apps for sales professionals, offering a robust integration that enhances lead generation and nurturing efforts.
By connecting LinkedIn’s extensive network insights with HubSpot’s CRM capabilities, this app empowers sales teams to identify and engage decision-makers more effectively.
The integration ensures seamless access to enriched lead profiles directly within HubSpot, creating a streamlined workflow for prospecting and relationship-building.
Features and Capabilities
Use Case
Enrich your HubSpot contact database with detailed LinkedIn profile data, enabling your sales team to craft personalised outreach messages based on accurate professional insights.
Key Benefits
By integrating with LinkedIn Sales Navigator, HubSpot users can access unparalleled networking insights, making it one of the best HubSpot apps for driving sales growth in 2025.
This app is essential for businesses focused on personalisation and precision in lead management, ensuring sales teams are always equipped with the right data to close deals effectively.
Calendly is a standout tool in the HubSpot app marketplace, designed to simplify the scheduling process and save valuable time for businesses.
By integrating seamlessly with HubSpot, Calendly enables users to embed scheduling links into emails, landing pages, or forms, allowing prospects and clients to book meetings effortlessly.
The app ensures that every scheduled event automatically syncs back to HubSpot, providing comprehensive tracking and fostering stronger client engagement.
Features and Capabilities
Use Case
Set up Calendly to automate the scheduling of client calls or product demonstrations while keeping HubSpot CRM updated with every interaction, ensuring a complete timeline of client engagement.
Key Benefits
Calendly is a versatile tool that aligns perfectly with HubSpot’s CRM functionality. Its ability to automate and track appointments makes it a valuable addition to any team’s workflow, ensuring that interactions are smooth and effortless.
Aircall is a cloud-based phone system tailored for teams that prioritise seamless communication.
Its integration with HubSpot transforms call management, enabling sales and support teams to make, receive, and log calls directly within the CRM.
This integration not only saves time but also provides valuable insights into call performance, helping teams optimise their outreach strategies.
Features and Capabilities
Use Case
Streamline follow-ups and customer support by integrating Aircall with HubSpot workflows. For example, automatically assign follow-up tasks to team members after calls, ensuring consistent customer engagement.
Key Benefits
Aircall bridges the gap between phone communication and CRM functionality, offering a unified approach to managing customer interactions. By keeping all call data organised within HubSpot, teams can focus on building stronger relationships and achieving better results.
PandaDoc is an essential HubSpot integration for sales teams focused on simplifying document workflows.
This app empowers users to create, share, and track important documents - such as contracts, proposals, and quotes - directly within HubSpot’s CRM.
Its built-in e-signature functionality ensures that deals move forward without delays, eliminating the need for external tools.
Features and Capabilities
Use Case
Send tailored proposals or quotes to contacts directly from HubSpot. For instance, a sales team can quickly generate a proposal using HubSpot deal data, send it to a prospect, and receive real-time updates on document status.
Key Benefits
PandaDoc’s seamless integration with HubSpot enhances the sales process by consolidating document management within a single ecosystem.
It reduces the time spent on administrative tasks, allowing teams to focus on nurturing leads and closing deals efficiently.
For businesses looking to optimise their document workflows, PandaDoc is an invaluable addition.
Airtable combines the simplicity of spreadsheets with the sophistication of databases, making it an adaptable solution for handling complex projects and workflows.
When integrated with HubSpot, Airtable strengthens organisational processes, enabling teams to work more cohesively and efficiently.
Features and Capabilities
Use Case
Marketing teams can integrate Airtable with HubSpot to manage content calendars by syncing contact and lead properties with Airtable boards. For instance, syncing campaign responses tracked in HubSpot CRM ensures the Airtable project board reflects the status of tasks, deadlines, and campaign goals in real time.
Key Benefits
By linking HubSpot and Airtable, businesses can reduce inefficiencies, improve data accuracy, and ensure every team has the context needed to achieve strategic objectives.
Whether it's a small team managing a single campaign or a larger organisation coordinating across departments, Airtable is indispensable for scalable and streamlined project management.
This integration not only saves time but also equips teams with tools to adapt to dynamic business needs, making it an invaluable addition for growing businesses in 2025.
WordPress remains a dominant platform for website creation and management, powering millions of websites globally. Integrating WordPress with HubSpot unlocks significant advantages for businesses by enhancing lead generation, streamlining content management, and providing valuable insights into website performance.
Features and Capabilities
Use Case
A SaaS company uses WordPress for their blog and HubSpot for CRM and marketing automation. When a visitor fills out a contact form on the company’s WordPress blog, the lead information is instantly captured in HubSpot. This triggers a personalised follow-up email sequence, leading to higher engagement and faster lead nurturing.
Key Benefits
Integrating WordPress with HubSpot simplifies the management of marketing campaigns by centralising all data in one platform. This enables businesses to streamline processes, gain valuable insights into customer behaviours, and improve lead conversion rates with minimal effort.
Gmail is one of the most widely used email platforms, and integrating it with HubSpot can significantly enhance productivity by streamlining email management.
The integration allows users to log emails automatically, track when emails are opened, and even create new contacts from within the inbox.
This connection between Gmail and HubSpot ensures that all communication data flows seamlessly into the CRM, making it easier to track interactions and maintain accurate records.
Features and Capabilities
Use Case
A real estate agent using Gmail for communication with potential clients integrates it with HubSpot. Each time the agent sends an email, it is logged in HubSpot, and they receive notifications when the email is opened.
This allows the agent to follow up at the right time and ensures the communication history is seamlessly connected to the client’s CRM record.
Key Benefits
The Gmail integration with HubSpot streamlines email communication and centralises all interactions, allowing businesses to maintain accurate records and engage more effectively with leads and customers.
By eliminating the need for manual logging and providing real-time insights, this integration boosts productivity and enhances customer relationships.
Typeform is a powerful tool for creating interactive forms, surveys, and quizzes that engage users in a more conversational way. Integrating Typeform with HubSpot allows businesses to automatically capture form responses and update contact records in real-time. This integration is invaluable for lead generation, customer feedback collection, and data-driven decision-making.
Features and Capabilities
Use Case
A marketing agency uses Typeform to conduct client satisfaction surveys. Once a client submits their responses, HubSpot automatically updates the contact’s profile with feedback, which the team uses to refine their services and follow up with targeted offers based on client interests.
Key Benefits
Typeform's integration with HubSpot enhances lead generation and customer insights. The combination of interactive forms with HubSpot’s powerful CRM ensures that all data is captured, tracked, and leveraged to improve customer relationships and streamline business processes.
Zendesk is a customer service platform that helps businesses manage customer support tickets and interactions.
The integration with HubSpot provides seamless communication between customer service and sales teams by centralising support tickets and related data directly within HubSpot.
This integration ensures that support teams can access relevant CRM data, while sales teams can monitor customer issues and follow up appropriately.
Features and Capabilities
Use Case
A SaaS company integrates Zendesk with HubSpot, allowing customer service representatives to log and track support tickets. When a support issue is resolved, HubSpot updates the contact record to reflect the outcome, and a sales rep follows up with a related offer or product update.
Key Benefits
Zendesk’s HubSpot integration improves collaboration across customer service and sales teams, streamlining workflows and ensuring that all customer interactions are captured and acted upon. This ultimately enhances the overall customer experience and boosts efficiency in addressing issues.
Canva is a graphic design tool that makes creating visuals easy, even for those without a design background. The integration with HubSpot allows marketers to create and import branded designs into HubSpot’s email templates, landing pages, and social media posts, enhancing the overall aesthetic and effectiveness of their marketing campaigns.
Features and Capabilities
Use Case
A retail brand uses Canva to design visually appealing banners for email campaigns, with each design synced directly into HubSpot’s email builder. This allows the marketing team to quickly create and distribute professional-looking emails to their customer base.
Key Benefits
The Canva-HubSpot integration simplifies the design process, enabling teams to create and use custom, branded visuals without leaving the HubSpot environment. This improves the overall appearance of marketing materials and streamlines the workflow between design and execution.
For more tips on effectively managing tools like Canva, check out Best HubSpot Features for a deeper dive into HubSpot’s capabilities.
Stripe is a payment processing platform used by businesses worldwide to handle online transactions. The Stripe-HubSpot integration makes it easier to track payments and financial data, ensuring that all payment-related information is logged into HubSpot’s CRM for better visibility and analysis.
Features and Capabilities
Use Case
A subscription-based service uses Stripe to handle recurring payments. The Stripe-HubSpot integration automatically updates each customer’s profile with payment status and transaction history, making it easy for sales teams to track payment-related issues and follow up as needed.
Key Benefits
The Stripe-HubSpot integration simplifies payment tracking and financial management by automatically syncing payment data with CRM records. This reduces the need for manual data entry and improves visibility into customer transactions, enhancing financial oversight and efficiency.
Databox is a powerful analytics platform that connects HubSpot with various data sources to create centralised, visually engaging dashboards.
By integrating Databox with HubSpot, businesses can track key performance indicators (KPIs), monitor sales metrics, and evaluate marketing campaign performance in real time.
Features and Capabilities
Use Case
A marketing team uses Databox to create a sales dashboard that combines HubSpot pipeline metrics with Google Ads performance data. This allows them to correlate ad spend with closed deals in real-time.
Key Benefits
Tick Tock Today is a HubSpot integration developed by hapily that automatically updates a property with the current date on any standard or custom object within your CRM. This functionality simplifies time-based calculations and automations, eliminating the need for complex workflows or manual date stamping.
Features and Capabilities
Automated Date Stamping: Automatically populates and updates a 'Today's Date' property on selected objects daily, ensuring accurate and up-to-date information.
Time-Based Calculations: Facilitates calculations such as the number of days since a particular action or event, aiding in performance tracking and follow-up scheduling.
Workflow Enhancement: Enhances workflows by providing a dynamic date reference, allowing for more precise automation triggers and conditions.
Custom Object Compatibility: Supports both standard and custom objects, offering flexibility to accommodate unique business processes and data structures.
Use Case
A subscription-based service company uses Tick Tock Today to monitor customer engagement by calculating the number of days since the last interaction. By having an up-to-date 'Today's Date' property, they can set up automated reminders for follow-ups, ensuring timely communication and improved customer retention.
Key Benefits
Integrating Tick Tock Today into your HubSpot CRM streamlines time-dependent processes by automating date management. It reduces manual effort, minimises errors, and enhances the precision of workflows and reports.
By maintaining an accurate 'Today's Date' property across selected objects, businesses can implement more effective time-based strategies, leading to improved operational efficiency and better customer relationship management.
Mailchimp’s email marketing platform integrates with HubSpot to create unified marketing campaigns that leverage CRM data. The integration simplifies contact management and enables marketers to track engagement and conversions seamlessly.
Features and Capabilities
Use Case
A nonprofit organisation uses Mailchimp to design and send newsletters, while HubSpot tracks subscriber engagement to identify the most engaged donors for follow-up campaigns.
Key Benefits
Google Sheets is a cloud-based spreadsheet tool that simplifies data organisation, analysis, and collaboration.
The integration with HubSpot allows businesses to import and export data between the CRM and spreadsheets, enabling advanced reporting and custom workflows. Teams can analyse HubSpot data in Google Sheets and use the results to refine strategies.
This integration ensures flexibility in data management and facilitates collaboration across teams.
Features and Capabilities
Use Case
A marketing manager exports HubSpot contact properties into Google Sheets to create a detailed segmentation report for a new email campaign. The updated lists are then re-imported into HubSpot for use in targeted workflows.
Key Benefits
The Google Sheets integration enhances flexibility and precision in data analysis, enabling teams to customise reporting and streamline bulk updates. It improves collaboration by providing a shared platform for real-time data management, ensuring alignment across departments.
Drift is a conversational marketing platform that integrates seamlessly with HubSpot to provide live chat, chatbot automation, and personalised messaging features.
The integration enhances customer engagement by linking Drift’s conversational tools with HubSpot’s CRM, allowing businesses to capture, qualify, and nurture leads in real time. This real-time interaction ensures efficient communication and accelerates the sales cycle.
Features and Capabilities
Use Case
A SaaS company integrates Drift with HubSpot to enable live chat on its pricing page. Visitors asking for quotes are automatically routed to a sales representative, and their information is synced with HubSpot for follow-up via tailored email campaigns.
Key Benefits
The Drift integration with HubSpot enhances customer engagement by enabling real-time communication and personalised interactions. It accelerates lead qualification, reduces response time, and ensures that data flows seamlessly into the CRM for effective nurturing and sales alignment.
FormPay simplifies payment collection by integrating with HubSpot forms, allowing businesses to seamlessly process transactions such as event registrations, donations, or e-commerce purchases.
The integration keeps payment and customer data centralised in HubSpot, streamlining financial tracking and customer management. It’s particularly useful for businesses looking to combine lead generation with payment processing.
Features and Capabilities
Use Case
An event management company uses FormPay to collect ticket payments directly through its HubSpot registration forms. Payment confirmations are automatically logged in HubSpot, allowing the team to track transactions and send follow-up emails to attendees.
Key Benefits
FormPay’s integration with HubSpot streamlines payment processes by combining payment collection with customer data management. It reduces manual work, enhances transaction tracking, and provides a unified view of customers within the CRM, ensuring a more efficient workflow.
GoToWebinar is a popular platform for hosting live and on-demand webinars. Its integration with HubSpot allows businesses to streamline webinar planning, execution, and follow-up processes, ensuring a seamless experience for both hosts and attendees.
This integration syncs registration, attendance, and engagement data directly into HubSpot, enabling businesses to track participant behaviour and create tailored follow-up strategies.
Features and Capabilities
Use Case
A marketing team hosts a product demo webinar using GoToWebinar. Registration data is automatically synced to HubSpot, where workflows send reminder emails to registrants and personalised thank-you emails to attendees. Those who didn’t attend are sent a recording along with a follow-up invitation.
Key Benefits
The GoToWebinar and HubSpot integration simplifies the management of webinars by consolidating registration and engagement data. It enables more effective lead nurturing, automates follow-ups, and provides insights to optimise future events, strengthening overall engagement strategies.
Salesforce is a leading CRM solution, and its integration with HubSpot enables a seamless exchange of data between sales and marketing teams. This powerful connection ensures that both systems work in tandem, improving alignment and providing a unified view of the customer journey.
With this integration, businesses can synchronise contact records, opportunities, and campaign performance metrics, enhancing collaboration across teams.
Features and Capabilities
Use Case
A B2B company uses Salesforce to manage its sales pipeline and HubSpot for marketing campaigns. The integration syncs opportunities from Salesforce into HubSpot, allowing the marketing team to tailor campaigns for leads at different stages of the sales funnel.
Key Benefits
The integration between Salesforce and HubSpot bridges the divide between sales and marketing by creating a unified workflow. It improves data accuracy, fosters collaboration, and ensures a cohesive approach to managing leads and customers. With comprehensive tracking and reporting, businesses can make informed decisions to drive growth.
By leveraging these best HubSpot apps, businesses can optimise operations and stay ahead of their competition in 2025. Visit the HubSpot App Marketplace to explore these tools and transform your sales and marketing strategies.
As a leading HubSpot partner agency, we offer customised solutions, seamless onboarding, and ongoing support to ensure your integrations and workflows are aligned with your unique goals.
For more insights into making the most of HubSpot, check out Why Your Business Should Choose HubSpot or discover some of the best HubSpot features. If you’re seeking expert implementation, our guide to the Best HubSpot Partner Agencies in the UK is the perfect starting point.