Looking for HubSpot alternatives that offer powerful CRM software and marketing automation tools without the hefty price tag? While HubSpot CRM is a top choice for many businesses, it may not fit every budget or business needs.
Whether you're seeking an affordable CRM, better sales automation, or enhanced workflow automation, plenty of options exist to help sales and marketing teams optimize processes and drive growth. From Zoho CRM to other HubSpot competitors, these solutions provide essential features like sales pipeline management, email marketing automation, and customer engagement tools.
In this guide, we’ll explore 16 cost-effective HubSpot CRM alternatives that offer customizable templates, lead scoring, and more—helping your business scale efficiently while staying within budget. Let’s dive into the best options for your marketing strategy.
HubSpot is a leading CRM software and marketing automation platform designed to help businesses streamline their sales and marketing efforts. It offers a comprehensive suite of tools for email marketing, sales automation, customer support, and workflow automation.
At its core, HubSpot CRM provides businesses with a centralized system to manage customer data, track interactions, and automate processes. It enables sales teams to build and maintain sales pipelines, improve lead scoring, and enhance customer engagement.
HubSpot’s ecosystem includes various hubs such as the Sales Hub, Marketing Hub, and Customer Support Platform, making it a powerful comprehensive CRM solution for businesses of all sizes. However, despite its robust features, some companies look for HubSpot alternatives due to cost, scalability, or specific business needs.
HubSpot is famous for being a leading CRM software and marketing automation platform that helps businesses streamline their sales and marketing processes. It is widely recognized for its inbound marketing strategy, offering tools for email marketing, lead generation, customer engagement, and content management.
HubSpot’s Sales Hub, Marketing Hub, and Customer Support Platform provide businesses with powerful automation features, allowing them to optimize sales pipelines, manage customer relationships, and enhance marketing campaigns.
Additionally, HubSpot is known for its HubSpot CMS, a user-friendly content management system, and its extensive ecosystem of HubSpot integration services, making it a go-to choice for companies looking to improve their business processes and customer satisfaction. However, businesses often explore HubSpot alternatives due to pricing and scalability concerns.
Yes, HubSpot CRM offers a free trial version with essential features, making it an attractive option for businesses looking to manage customer relationships without upfront costs. The free version includes contact management, sales pipelines, email marketing, and reporting tools, allowing businesses to track leads, automate tasks, and streamline sales and marketing teams' efforts.
However, while HubSpot’s free CRM is useful, it comes with limitations. Advanced automation features, sales pipeline management, lead scoring, and in-depth reporting and analytics features are only available in paid plans. Businesses needing more customization, marketing automation tools, or enhanced customer support often explore HubSpot CRM alternatives that offer affordable CRM solutions with similar or expanded capabilities.
This comprehensive list of the best HubSpot competitors can help you pinpoint which customer service solution is most suitable.
Businesses look for HubSpot alternatives when they need a more cost-effective, flexible, or scalable CRM software and marketing automation platform that better suits their business needs. While HubSpot CRM is powerful, its pricing can be high, especially as businesses scale and require advanced automation features, sales pipeline management, or reporting and analytics features.
Some companies seek an affordable CRM with lower costs while still offering robust tools for sales and marketing teams. Others need a comprehensive CRM solution with better customization, improved customer support, or a more intuitive interface.
Additionally, businesses looking for industry-specific CRM solutions, enhanced sales automation, or more flexible workflow automation often explore the best HubSpot alternatives to find platforms that align better with their unique marketing strategy and operations.
EngageBay is one of the best HubSpot alternatives, offering a completely free plan with robust CRM software and marketing automation tools tailored for small business CRM users. It’s a cost-effective HubSpot CRM alternative that provides essential tools for sales and marketing teams without breaking the bank.
✔ Comprehensive CRM Solution – Manage customer data, track interactions, and optimize sales pipelines.
✔ Marketing Automation Platform – Automate email marketing, lead scoring, and sales funnel processes.
✔ Sales Automation – Streamline sales pipeline management, automate tasks, and enhance sales forecasting.
✔ Customer Support Platform – Includes ticketing, live chat, and helpdesk features for customer satisfaction.
✔ Affordable CRM – A budget-friendly option with features similar to HubSpot CRM software.
✔ Intuitive Interface – User-friendly dashboard for easy navigation and task management.
✖ Limited Advanced Features – Some high-end automation features and deep workflow automation require paid plans.
✖ Scalability Concerns – May not fully meet the needs of large enterprises with complex business processes.
✖ Fewer Integrations – Compared to HubSpot’s free CRM, EngageBay offers fewer third-party CRM tools integrations.
✅ Free Plan – Includes essential CRM software, email marketing automation, and sales assistant tools.
💲 Basic Plan ($14.99/user/month) – Adds advanced email marketing tools, landing pages, and more storage.
💲 Growth Plan ($49.99/user/month) – Unlocks full sales and marketing automation, customer segmentation, and lead scoring.
💲 Pro Plan ($99.99/user/month) – Offers advanced reporting and analytics features, custom roles, and priority customer support.
EngageBay is a solid HubSpot CRM alternative for businesses seeking a feature-rich yet affordable CRM with strong marketing automation tools and sales automation capabilities.
ActiveCampaign is a leading small business CRM, offering advanced marketing automation and seamless sales and marketing integration. It helps businesses create data-driven marketing campaigns, enhance customer engagement, and optimize lead scoring for better conversions.
✔ Robust Marketing Automation – Automate email marketing and create targeted marketing campaigns.
✔ Lead Scoring for Smarter Sales – Identify high-value prospects and improve conversion rates.
✔ Seamless Sales and Marketing Integration – Align teams for efficient workflows and improved performance.
✔ Enhanced Customer Engagement – Personalize interactions and nurture leads effectively.
✖ Steep Learning Curve – Advanced marketing automation features require time to master.
✖ Higher Costs for More Features – Some powerful sales and marketing tools are only available in higher-tier plans.
✖ Limited CRM Functionality – While strong in email marketing, it lacks comprehensive small business CRM capabilities compared to full-scale CRM platforms.
💲 Starts at $29/month, offering affordable marketing automation tools with premium-tier upgrades for businesses needing advanced lead scoring and customer engagement strategies.
Freshsales is a strong contender among HubSpot competitors, offering a simpler pricing structure with powerful CRM features. Designed to help businesses manage customer relationships efficiently, Freshsales provides an intuitive platform for sales automation, pipeline management, and AI-driven insights—all without the complexity of HubSpot’s tiered pricing.
Best Features of Freshsales
✔ Clear & Affordable Pricing – No hidden fees, making it a budget-friendly option among HubSpot competitors.
✔ AI-Powered Sales Assistance – Automate workflows and get predictive insights for better decision-making.
✔ Built-in Communication Tools – Includes email, phone, and chat integration for seamless interactions.
✔ Customizable Sales Pipelines – Easily track deals and manage prospects with an intuitive dashboard.
✖ Limited Advanced Marketing Features – Lacks robust marketing automation tools compared to HubSpot.
✖ Fewer Integrations – While effective, it doesn’t offer the vast app ecosystem that some HubSpot competitors provide.
✖ Customization Constraints – Some users may find fewer options for tailoring workflows and reports.
💲 Starts at $15/user/month, offering a straightforward, cost-effective alternative to HubSpot with essential CRM and sales automation features.
Brevo (formerly Sendinblue) is a cost-effective marketing automation platform that serves as a great alternative to HubSpot. With a lower pricing structure and robust tools for managing customer data, Brevo helps businesses streamline their marketing efforts without overspending.
✔ Affordable Marketing Automation – Automate campaigns, email sequences, and customer interactions efficiently.
✔ Comprehensive Customer Data Management – Track and segment leads for personalized engagement.
✔ Multi-Channel Marketing – Includes email, SMS, and chat automation for a complete outreach strategy.
✔ User-Friendly Interface – Simple setup and navigation, ideal for small to mid-sized businesses.
✖ Limited CRM Features – While great for marketing automation, it lacks full-scale sales and pipeline management tools.
✖ Basic Reporting Tools – Insights and analytics are not as in-depth as some competitors.
✖ Scaling Challenges – May not be ideal for large enterprises needing advanced customization.
💲 Starts at $25/month, making it a highly affordable solution for businesses seeking marketing automation and customer data management without the high costs of HubSpot.
Zoho CRM is a budget-friendly alternative to HubSpot, offering a free plan for up to 3 users, making it an excellent choice for startups and small businesses. It provides essential CRM features with strong automation and customization options to streamline sales and marketing processes.
✔ Free Plan for 3 Users – Unlike HubSpot, Zoho CRM provides a free version with core CRM tools.
✔ AI-Powered Sales Automation – Automate workflows, lead nurturing, and follow-ups.
✔ Customizable Dashboard – Adapt sales pipelines, reports, and modules to suit business needs.
✔ Multi-Channel Communication – Engage with customers via email, social media, and live chat.
✖ Steep Learning Curve – Requires time to master its extensive features.
✖ Limited Free Features – Advanced tools like AI analytics and automation are only available in paid plans.
✖ Occasional UI Complexity – Some users find the interface less intuitive compared to HubSpot.
💲 Free for up to 3 users, with paid plans starting at $14/user/month, making Zoho CRM a great budget-friendly option for small businesses needing essential CRM features without high costs.
Pipedrive is a leading CRM software designed for sales teams that need a highly customizable sales pipeline management system. Unlike HubSpot, Pipedrive focuses solely on optimizing the sales process, making it an excellent tool for businesses looking to improve deal tracking and workflow automation.
✔ Customizable Sales Pipeline Management – Adapt pipelines to match unique sales processes.
✔ Visual Sales Tracking – Easy-to-use interface for managing deals and forecasting revenue.
✔ Automated Lead Nurturing – Helps sales teams follow up with leads efficiently.
✔ Third-Party Integrations – Connects with various tools to enhance CRM software functionality.
✖ Limited Marketing Features – Unlike HubSpot, it lacks robust marketing automation tools.
✖ No Free Plan – Pipedrive does not offer a free version like some other CRM software options.
✖ Basic Reporting Features – Advanced analytics require higher-tier plans.
💲 Starts at $14.90/user/month, making it a cost-effective choice for sales teams that prioritize sales pipeline management over marketing automation.
GetResponse is a powerful alternative to HubSpot, offering a comprehensive CRM solution with advanced email marketing and webinar tools at a lower cost. It is designed for businesses looking to streamline marketing automation, enhance customer engagement, and optimize marketing campaigns without overspending.
✔ Advanced Email Marketing – Automate email marketing campaigns with customizable templates.
✔ Webinar Hosting Capabilities – Run live and automated webinars to boost customer engagement.
✔ Robust Marketing Automation – Create automated workflows for lead nurturing and sales and marketing alignment.
✔ Lead Scoring & Segmentation – Optimize targeting with AI-driven lead scoring.
✖ Limited CRM Functionality – While strong in email marketing, it lacks full small business CRM features.
✖ Basic Sales Tools – Not as robust for sales and marketing teams needing pipeline management.
✖ Higher-Tier Plans for Full Features – Some advanced marketing automation tools require premium plans.
💲 Starts at $19/month, making it a cost-effective solution for businesses focused on email marketing, webinars, and marketing campaigns while maintaining strong customer engagement.
Salesforce is one of the top HubSpot competitors, known for its extensive CRM software capabilities. While it offers deep customization and advanced sales and marketing features, it often requires additional costs for customizations that come included with HubSpot.
✔ Scalable CRM Software – Ideal for businesses of all sizes, from startups to enterprises.
✔ Advanced Sales Pipeline Management – Helps sales teams track and manage complex deal flows.
✔ AI-Driven Insights – Predictive analytics and automation for better decision-making.
✔ Extensive Integrations – Connects with thousands of third-party apps and services.
✖ High Customization Costs – Unlike HubSpot, advanced customization often comes with extra fees.
✖ Steep Learning Curve – Requires extensive training to master all features.
✖ Expensive for Small Businesses – Base plans are affordable, but add-ons significantly increase costs.
💲 Starts at $25/user/month, but costs can rise significantly with advanced sales pipeline management, automation, and integrations. While powerful, it may not be the best fit for budget-conscious sales and marketing teams.
Drip is a specialized CRM software designed for ecommerce marketing, offering powerful marketing automation features tailored to online businesses. Unlike HubSpot, Drip focuses exclusively on sales and marketing automation for ecommerce brands, making it an excellent choice for those looking to increase conversions and customer retention.
✔ Ecommerce-Focused Marketing Automation – Automate email marketing, SMS, and social campaigns.
✔ Customer Behavior Tracking – Analyze customer data to optimize engagement and sales.
✔ Advanced Segmentation & Lead Scoring – Target customers based on purchase behavior.
✔ Seamless Integrations – Connects with Shopify, WooCommerce, and other ecommerce platforms.
✖ Not a Traditional CRM – Lacks full-scale CRM software features for non-ecommerce businesses.
✖ Higher Cost for Small Businesses – Pricing scales up with more contacts and automation needs.
✖ Limited Sales Pipeline Management – Focuses more on marketing automation than deal tracking.
💲 Starts at $39/month, making it a great option for ecommerce businesses looking for advanced marketing automation and customer engagement tools tailored for online sales.
Keap is a powerful HubSpot alternative, offering advanced sales and marketing automation for small businesses. With features like AI and automation, reporting and analytics, and ticket management, it streamlines business processes while remaining more affordable than HubSpot for growing companies.
✔ Comprehensive Sales and Marketing Automation – Automate follow-ups, lead nurturing, and customer communication.
✔ Advanced AI and Automation – Helps businesses automate repetitive tasks and optimize workflows.
✔ Integrated Reporting and Analytics – Gain insights into marketing campaigns, customer behavior, and sales performance.
✔ Apps and Integrations – Seamlessly connects with third-party tools for enhanced functionality.
✖ Higher Starting Price – At $159/month (billed annually), it’s more expensive than some other CRM software options.
✖ Limited Free Trial – Offers only a 14-day free trial, compared to HubSpot’s free CRM plan.
✖ User Limitations – The base plan includes only 1,500 contacts and 2 users, which may not be enough for scaling businesses.
💲 Starts at $159/month (billed annually), making it a solid choice for businesses needing advanced sales automation, customer engagement, and marketing automation platform features.
Mailchimp is a well-known HubSpot alternative, offering a free plan for businesses looking for basic sales and marketing automation. With tools for email marketing, AI and automation, and reporting and analytics, it’s a great starting point for small businesses and startups.
✔ Free Plan Available – Includes up to 500 contacts for businesses getting started.
✔ AI and Automation – Automate email marketing, audience segmentation, and follow-ups.
✔ Comprehensive Reporting and Analytics – Track marketing campaigns, customer engagement, and sales performance.
✔ Apps and Integrations – Connects with ecommerce platforms, CRMs, and productivity tools.
✖ Limited Free Plan – The free version has fewer automation features compared to paid plans.
✖ Not a Full CRM Software – Lacks advanced sales pipeline management and deep customer data insights.
✖ Higher Pricing for Advanced Features – To unlock marketing automation platform tools, businesses need to upgrade to paid plans.
💲 Starts at $0/month for 500 contacts, making it an affordable choice for startups and small businesses looking for entry-level email marketing and customer engagement tools.
Ontraport is an affordable HubSpot alternative, providing essential sales and marketing automation tools at a competitive price. With built-in AI and automation, reporting and analytics, and ticket management, it’s a strong choice for businesses looking to streamline operations without overspending.
✔ Affordable Pricing – At $24/month (billed annually), it offers one of the most budget-friendly CRM software solutions.
✔ AI and Automation – Automate lead nurturing, email marketing, and sales workflows.
✔ Apps and Integrations – Seamlessly connects with third-party tools for enhanced functionality.
✔ Comprehensive Reporting and Analytics – Gain insights into marketing campaigns and customer behavior for better decision-making.
✖ Limited Free Trial – Offers only a 14-day free trial, while some HubSpot competitors provide longer access.
✖ Basic Sales Features – Lacks advanced sales pipeline management found in more expensive CRM solutions.
✖ Not Ideal for Large Enterprises – More suited for small businesses and startups.
💲 Starts at $24/month (billed annually), making it an attractive choice for businesses looking for a cost-effective marketing automation platform with essential customer engagement tools.
Help Scout is a user-friendly HubSpot alternative designed for businesses that prioritize customer engagement and streamlined sales and marketing processes. With built-in AI and automation, ticket management, and reporting and analytics, it’s an excellent tool for support-driven businesses.
✔ Affordable Pricing – At $20 per user/month (billed annually), it's a cost-effective CRM software for small to mid-sized businesses.
✔ AI and Automation – Automates customer engagement, follow-ups, and ticket assignments.
✔ Apps and Integrations – Seamlessly connects with third-party tools for enhanced workflow efficiency.
✔ Advanced Reporting and Analytics – Provides insights into marketing campaigns, customer inquiries, and team performance.
✖ Limited Sales Pipeline Management – Lacks advanced sales pipeline management features found in dedicated CRM solutions.
✖ No Free Plan – Only offers a 15-day free trial, unlike HubSpot’s free CRM.
✖ More Focused on Customer Support – Primarily designed for support teams rather than full-scale sales and marketing automation.
💲 Starts at $20 per user/month (billed annually), making it a great option for businesses that need a customer support platform with marketing automation platform features.
Freshdesk is a powerful HubSpot alternative, offering a free plan with AI and automation, ticket management, and reporting and analytics features. It’s ideal for businesses looking for a cost-effective customer support platform with integrated sales and marketing tools.
✔ Free Plan Available – Supports up to 10 agents at no cost, making it an excellent choice for startups and small businesses.
✔ AI and Automation – Automates responses, ticket routing, and customer support workflows.
✔ Apps and Integrations – Seamlessly connects with CRM tools, ecommerce platforms, and productivity apps.
✔ Advanced Reporting and Analytics – Provides insights into customer engagement, support performance, and marketing campaigns.
✖ Limited Sales and Marketing Features – While great for customer support, it lacks advanced sales automation and sales pipeline management.
✖ No Free Trial for Paid Features – Unlike other HubSpot competitors, you must upgrade to access premium tools.
✖ More Customer Support-Focused – Designed primarily as a ticket management system rather than a full CRM software.
💲 $0 per month for up to 10 agents, making it an affordable CRM solution for businesses needing a marketing automation platform with strong customer support capabilities.
Insightly is a budget-friendly HubSpot alternative, offering a free plan for up to 2 users with essential sales and marketing tools. With built-in ticket management, apps and integrations, and reporting and analytics, it’s a great option for small teams looking for a simple yet effective CRM software.
✔ Free Plan Available – Supports 2 users at no cost, ideal for small businesses.
✔ Apps and Integrations – Connects seamlessly with email marketing platforms, project management tools, and ecommerce solutions.
✔ Comprehensive Reporting and Analytics – Provides insights into marketing campaigns, customer interactions, and project progress.
✔ Ticket Management – Ensures smooth handling of customer inquiries and service requests.
✖ Limited Free Plan – Only 2 users can access the free version, making it unsuitable for growing teams.
✖ Lacks Advanced AI and Automation – Unlike other HubSpot competitors, Insightly doesn’t offer strong AI and automation capabilities.
✖ Basic Sales Features – Lacks sales pipeline management and advanced lead nurturing tools.
💲 $0 per month for up to 2 users, making it a good entry-level CRM solution for small teams needing basic customer engagement and sales and marketing tools.
Nutshell is a straightforward HubSpot alternative, offering an intuitive interface with essential sales and marketing automation features. With built-in AI and automation, apps and integrations, and reporting and analytics, it’s a great choice for small to mid-sized businesses looking to streamline their CRM software needs.
✔ Affordable Pricing – At $16 per user/month (billed annually), it’s a cost-effective alternative to HubSpot.
✔ AI and Automation – Automates repetitive tasks, lead tracking, and marketing campaigns for improved efficiency.
✔ Apps and Integrations – Connects seamlessly with third-party tools, including email marketing platforms and project management apps.
✔ Comprehensive Reporting and Analytics – Provides insights into customer engagement, sales performance, and campaign effectiveness.
✖ Limited Free Trial – Offers only a 14-day free trial, unlike some HubSpot competitors that provide free versions.
✖ No Free Plan – Requires a paid subscription for continued use.
✖ Not Ideal for Large Enterprises – Lacks advanced sales pipeline management and enterprise-level automation features.
💲 Starts at $16 per user/month (billed annually), making it a budget-friendly CRM solution for businesses looking for a simple yet effective marketing automation platform with sales and marketing capabilities.
The biggest competitor to HubSpot is Salesforce. As a leading CRM software provider, Salesforce dominates the market with its enterprise-level solutions for sales and marketing teams, sales pipeline management, and customer data analysis.
✔ Scalability & Customization – Salesforce offers extensive customization, making it ideal for businesses of all sizes.
✔ Advanced Sales & Marketing Automation – Features include AI-powered insights, lead scoring, and workflow automation.
✔ Enterprise-Level CRM – Trusted by large corporations, Salesforce provides deep integrations and analytics.
HubSpot is known for its user-friendly interface and affordable CRM solutions, with a free plan available.
Salesforce offers more advanced tools but often requires additional costs for customization and integrations.
While Salesforce is the biggest competitor, other HubSpot alternatives like Zoho CRM, Pipedrive, and ActiveCampaign also compete in the CRM software and marketing automation space.
There are several HubSpot alternatives that cater to different business needs. Platforms like Salesforce, Zoho CRM, and ActiveCampaign offer unique strengths in CRM software, marketing automation, and sales pipeline management.
✔ Salesforce – More scalable for large enterprises with complex sales and marketing operations.
✔ Zoho CRM – More affordable for small businesses looking for an alternative to HubSpot with a free plan.
✔ ActiveCampaign – Stronger email marketing and lead scoring tools for personalized automation.
Despite the competition, HubSpot CRM stands out for its all-in-one marketing automation platform, ease of use, and seamless integration within the HubSpot ecosystem. It provides powerful CRM tools, customer engagement solutions, and sales automation without the steep learning curve or hidden costs found in some HubSpot competitors.
For businesses looking for a user-friendly, scalable, and comprehensive CRM solution, HubSpot remains the best choice.
Pixcell stands out as the leading HubSpot Consultancy in London, offering tailored HubSpot solutions that drive business growth. As a HubSpot Solutions Partner, Pixcell provides expert guidance in HubSpot implementation, marketing automation, and sales enablement, helping businesses maximize their investment in the HubSpot platform.
✔ Deep HubSpot Expertise – Over a decade of experience in HubSpot onboarding, CRM solutions, and sales processes.
✔ Custom Strategy for Every Business – Tailored inbound marketing strategies, SEO strategy, and lead generation solutions.
✔ Seamless HubSpot Integration Services – Ensuring smooth implementation of the HubSpot CRM, Marketing Hub, and Sales Hub into existing workflows.
✔ Data-Driven Growth Approach – Focused on boosting organic traffic, improving conversion rates, and optimizing customer relationships.
Recognized among the top agencies for HubSpot consultancy in the UK.
Proven track record in helping businesses enhance their customer engagement, sales funnel, and overall marketing strategy.
Expertise in HubSpot’s Content Hub, landing pages, and content creation to deliver high-impact campaigns.
For businesses looking to fully leverage the HubSpot ecosystem, Pixcell is the go-to HubSpot consultancy that delivers results.