You're on the right track if you're using or considering HubSpot. It is one of the most powerful platforms for growing your business. However, because it constantly evolves, staying on top of the latest features is critical to fully unlocking its potential.
With six years of HubSpot experience, I’ve seen firsthand how its capabilities have evolved to drive business growth. In 2025, HubSpot isn’t just a CRM; it’s a complete platform that empowers marketing, sales, and service teams with automation, advanced analytics, and seamless integrations. This blog dives into the 30 best features of 2025, showing you how they work to unlock growth and efficiency.
In 2025, HubSpot will no longer be just about CRM management. It will also be about using automation, gaining insightful analytics, and integrating systems to drive growth across marketing, sales, and service functions. These HubSpot features and benefits are essential for businesses looking to stay ahead.
I’ll share the 20 best HubSpot Features for 2025 in this blog. Whether new to HubSpot or or seasoned user, these features will help you maximise your HubSpot investment and stay ahead of the competition.
Let’s dive in!HubSpot Capabilities and HubSpot Sales Features
HubSpot goes beyond being a CRM; it’s a game-changer for sales teams. Its sales tools simplify the management of leads, monitoring of deals, and cultivation of relationships, making the process more intelligent. Understanding HubSpot's features is essential to maintaining a competitive edge.
From managing contacts to automating sales, HubSpot offers everything necessary to create and oversee a successful sales strategy. These functionalities promote the organisation, expedite deal closure, and deliver valuable insights that drive your sales efforts forward.
Contact Management is the backbone of maintaining personalised relationships. It’s simple, powerful, and organised—everything you need to build strong customer relationships from the first touch to the final sale.
With HubSpot, you can easily store, track, and segment your contacts based on various criteria. This feature makes it easier to manage your pipeline and ensures you never miss a beat. Whether nurturing leads, following up on opportunities, or engaging with existing customers, it keeps everything in one place, helping you work smarter and more efficiently.
Effective contact management is the backbone of any successful sales process. HubSpot’s system makes staying on top of every interaction effortless, For building lasting customer connections, HubSpot’s contact management is one feature I couldn’t work without.
Tracking opportunities is crucial to any sales process, and HubSpot makes it seamless with its Opportunity Pipeline feature. This is where all your deals live, and it’s designed to help you stay organised, monitor progress, and predict future sales easily.
HubSpot’s pipeline lets you customise stages, track deal progress, and visualise everything with an easy-to-use dashboard. You can see exactly where each deal stands, which helps your team prioritise efforts and focus on what’s most likely to close.
The Opportunity Pipeline isn’t just about tracking deals—it’s about giving you the clarity and insights needed to make smarter decisions faster. By keeping all your deals in one place, you can manage your sales process more effectively and ensure nothing slips through the cracks. I recommend it for any team serious about structuring their sales efforts and increasing conversions.
Monitoring lead acquisition sources and engagement trends becomes effortless, facilitating better alignment between sales and marketing initiatives. This feature serves as a crucial tool for refining your strategy and ensuring your actions lead to tangible results.
With the right insights, every interaction becomes more impactful—a capability that makes HubSpot truly powerful.
One of the things I appreciate about HubSpot is how it lets you tailor the CRM to your business. With Custom Objects and Properties, you can personalise the platform to fit your needs by adding new data fields, creating custom objects, or mapping out complex relationships between records.
This feature is a game-changer if you’re tracking something unique that doesn’t fit the standard CRM structure. You can define custom properties for contacts, companies, deals, or tickets and then use that data to create custom reports or workflows.
Custom Objects and Properties allow you to manage your data your way, making HubSpot even more powerful for your business.
To ensure you're focusing on the right prospects, Lead Scoring is a key feature of HubSpot to utilise.
This tool automatically assigns a score to each lead based on their interactions with your business—like website visits, email opens, or content downloads.
I’ve seen how powerful this is firsthand. HubSpot calculates a score for every lead, helping you identify who’s most engaged and ready to convert. The higher the score, the warmer the lead—and the more likely they will become customers.
Focusing on the leads with the highest scores allows you to spend less time chasing unqualified leads and more time nurturing the ones that matter.
Managing leads can become chaotic, significantly, when your sales team is growing. That’s where Lead Rotation and Assignments in HubSpot come in. This feature automatically assigns new leads to the right team members based on predefined rules, ensuring nothing is overlooked.
I love how it streamlines the process. You can set rules for rotating leads based on geography, product interests, or team workload. This ensures a fair distribution of leads and ensures every lead gets the attention it deserves without you having to micromanage.
With Lead Rotation & Assignments, your sales team can act quickly and efficiently, giving you more time to focus on closing deals and less time worrying about who’s handling what.
Email Automation is ideal for staying connected with leads and customers. I’ve seen firsthand how it can save time and improve engagement by automatically sending the right message at the right time.
With HubSpot, you can create email workflows that trigger based on specific actions, like filling out a form, visiting a page, or interacting with an email. This allows you to nurture leads, remind customers about abandoned carts, or even re-engage inactive contacts—all without lifting a finger.
What I love most about email automation in HubSpot is how easy it is to personalise each message. You can still feel human while automating your communications, which builds trust and keeps your audience engaged.
Running ads and generating leads is excellent, but it's like shooting in the dark without knowing whether those leads become opportunities in your pipeline. That’s where HubSpot Ad Management truly stands out.
No matter how many leads you generate, the connection between your CRM and lead acquisition platforms is vital for tracking and optimising your efforts. HubSpot integrates this seamlessly, giving you visibility from when a lead clicks on your ad to when they convert into a customer.
HubSpot’s Ad Management allows you to manage ads across platforms like Google, Facebook, and LinkedIn—all within the CRM. This integration ensures that your marketing efforts are directly linked to your sales process, helping you track performance and adjust in real-time.
With HubSpot, you get a clear picture of your ad campaigns and their impact on your sales pipeline—no more guessing—just data-driven results.
Managing quotes and payments is an essential part of the sales process, and HubSpot makes it easy to handle both within the CRM. Quotes Management and Payments in HubSpot lets you create, customise, and send professional quotes to your prospects while tracking everything in one place.
I love how this feature streamlines the entire process—from sending the quote to collecting payment. HubSpot lets you integrate payment systems like Stripe so your customers can pay directly from the quote, saving you time and ensuring a smoother transaction process.
With quote management, your sales team can spend more time selling and less time chasing paperwork while keeping everything organised and visible within your sales pipeline.
Regarding sales automation, HubSpot’s Sequences feature is one of the best for helping your team manage leads without getting bogged down in repetitive tasks. As someone who’s spent years optimising HubSpot for various businesses, I can tell you that this tool is a real-time-saver.
With Sequences, you can automate follow-ups, set task reminders, and ensure every lead gets the attention it needs—without manually sending emails. The beauty of Sequences is how it combines automation with personalisation. You can create tailored email workflows based on specific actions, like when a lead opens an email or clicks on a link, making your outreach feel relevant and timely.
By automating these repetitive tasks, your sales team can focus on what matters—building relationships and closing deals. It’s a fantastic way to nurture leads efficiently, and it’s one of the core HubSpot capabilities that genuinely helps drive sales performance.
Advanced Segmentation in HubSpot is a game-changer for personalising marketing efforts. It’s one of the best HubSpot features because it allows you to divide your contact lists into particular groups, helping you target the right audience with the right message at the right time.
What I love about Advanced Segmentation is the level of granularity it provides. You can segment contacts based on behaviours, demographics, lifecycle stages, and past interactions. This means your messaging is always highly relevant, whether nurturing leads or running personalised campaigns.
With Advanced Segmentation, you’re not just sending out blanket messages but engaging with your contacts personally, tailored to their needs. This is a fantastic way to boost your conversion rates and improve the overall efficiency of your marketing strategy.
Landing Pages in HubSpot are essential for converting visitors into leads. Over the years, I’ve seen how this feature can significantly boost lead-generation efforts by creating high-converting, dedicated pages that capture an audience’s attention.
What I love about HubSpot landing pages is their ease of creation. With the drag-and-drop editor, you can design custom pages that align with your branding—without needing to write any code. Whether you’re offering downloadable content, collecting event sign-ups, or running promotions, HubSpot makes it simple to build and launch pages that get results.
All the data from these landing pages syncs directly with your HubSpot CRM, ensuring every lead is tracked and managed effectively. This integration helps streamline follow-ups, segmentation, and lead nurturing—all in one place.
Target Accounts is a feature in HubSpot that helps businesses focus on high-value prospects. As someone who works with HubSpot daily, I can tell you that this tool is a game-changer for aligning sales and marketing teams on the same goals.
Instead of casting a wide net, Target Accounts lets you create a specific list of accounts that match your ideal customer profile. You can segment these accounts based on their potential, engagement level, and other critical criteria, ensuring you’re prioritising the right opportunities.
What I love about this feature is how well it integrates with your HubSpot CRM. It makes tracking and nurturing key accounts much more accessible by bringing all your data and interactions into one place. This way, your sales team can focus on what matters most: driving revenue from accounts with the highest potential.
If you want to understand how your marketing, sales, and service efforts are performing, HubSpot’s Advanced Reporting and Analytics have you covered. These HubSpot features give you deep insights into tracking key metrics and making smarter decisions.
With HubSpot’s reporting capabilities, you can keep tabs on everything from sales activity analytics to marketing attribution. Want to know how your sales reps are performing? Check out the analytics. Are you curious about which marketing campaigns are driving actual revenue? HubSpot makes it easy to link marketing efforts directly to closed deals.
You can also explore reports on lead acquisition, source segmentation, and deal health, tracking where your best leads come from and identifying which deals are most likely to close. This feeds directly into your HubSpot CRM, giving you a holistic view of your business and allowing you to optimise for better results. It’s about ensuring you’re focused on the suitable activities at the right time, all backed by accurate data.
Live Chat and Chatbot is built for engaging with your website visitors in real time. If you’re serious about converting leads, these features of HubSpot can be a game-changer.
With Live Chat, you can answer questions, provide support, and keep prospects engaged while on your site—no need to wait for an email response. If you’re not around, the Chatbot takes over, handling inquiries and even qualifying leads without you lifting a finger.
The best part? Both are fully integrated with HubSpot CRM, so every conversation is automatically logged and tracked. This gives you a seamless view of your leads and makes follow-ups much easier.
Now, with Breeze AI in HubSpot, you can implement an AI-powered Customer Agent (Chatbot) to handle prospect and customer queries around the clock. It’s an efficient way to provide instant answers and maintain a high level of engagement without constant human oversight.
Have you ever needed to ask a burning question in a room full of people? While that might be an idea, getting meaningful feedback is much easier with surveys—and HubSpot makes this process simple and effective.
HubSpot surveys help you collect focused insights from customers, prospects, or your team through custom questions that matter to your business. Whether you’re gathering feedback on a product, measuring customer satisfaction, or understanding how your marketing efforts are landing, HubSpot’s survey tools give you the answers you need.
What’s excellent about HubSpot features like these is how seamlessly they integrate with your CRM. All responses are automatically logged, giving you a clear view of your customers' thoughts. This makes segmenting contacts based on feedback easy, allowing for tailored follow-ups and better customer relationships.
Using HubSpot marketing features like surveys, you can gather data to make smarter decisions, fine-tune your strategy, and improve your business.
If you’ve ever struggled with keeping up with content creation, Breeze Content Agent is a HubSpot feature that can seriously lighten the load. Powered by AI, it helps you generate high-quality content quickly—without sacrificing the personal touch.
Breeze Content Agent excels in utilising your HubSpot CRM data to produce content that appears both relevant and genuine. From landing pages to podcasts, case studies, and blog posts, Breeze can create all of these types of content, helping you save time and effort while ensuring everything remains consistent with your brand voice.
You can easily create SEO-optimised blog posts, draft customer case studies, or even generate podcasts—complete with scripts, artwork, and show notes—without starting from scratch.
HubSpot’s Shared Inbox is a powerful tool that simplifies communication within teams. Suppose you’ve struggled with keeping track of customer emails across different departments. In that case, this is one of the best HubSpot features to streamline the process and ensure no customer interaction slips through the cracks.
With Shared Inbox, all team members can access and manage emails from a single, centralised inbox. It’s perfect for sales, support, or customer service teams who need to collaborate efficiently. You can assign emails to the right team members, track responses, and ensure every customer gets a timely reply—all within HubSpot CRM.
The beauty of this feature is its ability to improve team collaboration, response time, and customer satisfaction by keeping everything organised and visible. It’s a vital part of HubSpot's capabilities that helps businesses enhance customer experience while smoothing team workflows.
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If you’re looking to personalise your marketing truly, Smart Content in HubSpot is one of the best features for the job. It lets you create dynamic content that changes based on who views it, ensuring your audience sees the most relevant information.
Whether showing new visitors different offers or delivering tailored content to returning customers, Smart Content lets you provide a customised experience without any extra hassle. You can base this personalisation on factors like lifecycle stage, behaviour, or custom properties you’ve set up in your CRM.
All that data you’ve gathered about your contacts is automatically used to optimise content delivery. This makes HubSpot marketing features like Smart Content powerful tools for improving engagement, increasing conversions, and creating deeper connections with your audience.
HubDB in HubSpot is like having a live database right within your website. If you’ve ever wanted to manage dynamic, data-driven content without hassle, HubDB makes it possible. Think of it as a simple, flexible table (kind of like a spreadsheet) that can store data like testimonials, case studies, event details, or team bios—all ready to be displayed on your site.
Some of the best uses of HubDB include testimonial sliders, logo galleries, and case study sections that automatically update with the latest information. You can even set up HubDB to power landing pages, making it easy to keep everything fresh without manually updating multiple pages.
With some setup, you can display personalised content, build dynamic pages, and create interactive experiences. It also integrates with HubSpot’s CMS and programmable emails, allowing you to personalise customer experiences automatically.
It’s simple, powerful, and honestly, one of those HubSpot features that becomes indispensable once you start using it.
HubSpot’s Knowledge Base feature is one of the best HubSpot features for businesses aiming to empower their customers with self-service options. Instead of fielding repetitive support questions, you can build a central hub of articles, guides, and FAQs that give your customers answers at their fingertips.
The beauty of HubSpot’s Knowledge Base lies in its customisation. You can create content that matches what customers are searching for, from quick “how-to” guides to detailed troubleshooting resources. This improves customer satisfaction and frees up your support team to focus on more complex issues, boosting efficiency across the board.
Plus, the HubSpot capabilities for the Knowledge Base integrate right with your HubSpot CRM, letting you see what content resonates most with customers. That means you can continuously refine and update articles based on real-time feedback, making the Knowledge Base a self-improving support tool. If you’re focused on scaling support without sacrificing quality, the Knowledge Base delivers severe HubSpot features and benefits that keep customers happy and engaged.
HubSpot’s Social tools make it easier to manage and track your entire social media strategy from one place. Instead of juggling multiple platforms, you can schedule posts, monitor engagement, and respond to interactions within HubSpot—keeping everything centralised and efficient.
With Social on HubSpot, you can schedule posts across channels like Facebook, LinkedIn, Instagram, and Twitter and even tailor each post to fit the style of each platform.
Every social media interaction can be linked to a contact, letting you see the complete picture of each lead’s journey. This adds depth to your HubSpot CRM, helping you understand how social media impacts your pipeline and contributes to conversions. It’s one of those HubSpot marketing features that enhances your ability to connect with audiences and drive meaningful engagement.
The blend of simplicity and power makes HubSpot CRM truly stand out. Unlike traditional CRMs, which can feel clunky, HubSpot CRM is built to scale with your business while remaining user-friendly. It’s more than just contact management— a hub that unites your marketing, sales, and customer service efforts in one place, offering some of the best HubSpot features to help your team stay connected and influential.
Among the features of HubSpot, the CRM integrates seamlessly with HubSpot marketing features like email tracking, website activity, and lead scoring. These HubSpot capabilities give you a comprehensive view of each lead’s journey and your customer interactions, all in real time. It’s a single source of truth that’s invaluable for anyone looking to keep data centralised and accessible.
Another game-changer is the automation potential. HubSpot CRM features and benefits, such as automated workflows, allow your team to focus on strategic tasks rather than repetitive actions. For any business ready to scale, HubSpot CRM provides the flexibility and efficiency you need without sacrificing simplicity, making it a top choice for teams that value streamlined, effective growth.
If I had to choose which feature has the most significant impact, I’d select HubSpot CRM, Automation, and Advanced Reporting. Together, these features form a robust foundation for managing customer relationships, streamlining processes, and making data-driven decisions—all essential for growth.
Each HubSpot feature and benefit contributes to a smoother, more effective operation, supporting your team in delivering a cohesive customer experience and driving growth, and guess what, Pixcell specialises in utilising these powerful features for businesses of all sizes.
HubSpot is a top choice for businesses that want a powerful yet user-friendly platform to manage their marketing, sales, and customer service efforts. Whether you’re a small business just starting or an established enterprise, HubSpot’s flexible structure allow it to adapt to your needs as you grow.
For startups and small businesses, HubSpot’s CRM is free to get started, offering core HubSpot features that cover contact management, email tracking, and social media scheduling. It’s simple to use, but as your business grows, you can add advanced HubSpot marketing features like automation, reporting, and personalisation to scale up without switching platforms.
Mid-sized and enterprise companies benefit from HubSpot’s robust features and benefits, including sophisticated automation, custom workflows, and dynamic reporting tools. HubSpot’s all-in-one approach saves teams from managing multiple tools, centralising everything into one cohesive system.
HubSpot is ideal for businesses of all sizes that value efficiency, customer-centric processes, and data-driven growth. Its platform offers something for every stage, making it one of the best features for companies focused on immediate and long-term success.
In my experience, HubSpot’s toolkit is ideal for keeping customers engaged and happy long after the initial sale. Here’s how a few of the best HubSpot features work to build long-term loyalty:
Using these HubSpot features and benefits, you can manage customer relationships and build long-term loyalty. HubSpot keeps the customer journey consistent, personalised, and straightforward, critical to retention and growth.
After working with HubSpot for years, I’ve seen how HubSpot features and capabilities empower businesses to grow, adapt, and deliver better experiences. From HubSpot CRM to advanced automation, reporting, and personalised marketing tools, there’s a reason HubSpot stands out—it’s not just a CRM; it’s a complete platform that evolves with your needs.
Whether you’re just starting or scaling up, HubSpot offers some of the best features to drive your business forward. With HubSpot’s all-in-one platform features you're equipped to attract leads, sales tools to close deals, and customer service features to delight customers, HubSpot covers every stage of the customer journey in one unified system.
If you want to streamline processes, deepen customer relationships, and make data-driven decisions, HubSpot’s all-in-one approach has you covered. It’s a platform that genuinely puts business growth at the centre—making it an invaluable partner for teams that want to stay connected, efficient, and impactful.
If you're seeking a partner to assist you in leveraging these features, check out our list of the 15 Best HubSpot Partner Agencies in the UK to make your choice.