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šŸŽÆ Hit the Mark: How Gauge Reporting Can Transform Your Metrics

Written by Fawwad Mirza | Aug 20, 2024 10:09:55 AM
Are you looking for a quick and easy way to gauge (pun intended) your progress towards your goals? Well, wish no more!

What's the scoop on Gauge Reporting?

Gauge reporting is a new feature in HubSpot's custom report builder that lets you measure your data's performance against a range of values. It helps you understand how close (or far) you are from your target, so you can adjust your strategy accordingly.

Gauge reporting is a total time-saver! ā° It gives you a quick snapshot of your metric performance, so you can:

  • See how close you are to meeting those quarterly sales targets
  • Track your progress towards monthly lead generation goals
  • Monitor customer satisfaction scores and make data-driven decisions

šŸ› ļø Letā€™s Get Started

  • Head to the Custom Report Builder and choose your data type.
  • Select "Gauge" as your chart type
  • Configure your chart settings to set the range and add bands to the gauge
  • Use preset palettes or customise them to fit your needs
  • Save and voilĆ ! Your gauge report is ready to go šŸ¤©

Letā€™s take a look at some of the common ways Gauge Reports are used:

šŸ’° Revenue Metrics (Closed won $ vs. Goal)

Letā€™s say you aim for a monthly revenue goal of $100K, cool. Let's get a gauge report set up to track your progress.


First, head to "Reports" and click "Custom Report Builder".


Choose the ā€˜Gaugeā€™ chart type and ā€˜Amountā€™ as your Value to track revenue. Set the aggregation to 'Sum' to track your total revenue.




Add some filters to zoom in on the data we want to track. Select ā€˜Deal Stageā€™ > any of ā€˜All closed wonā€™ and ā€˜Create Dateā€™ > ā€˜This month so farā€™ since we're tracking monthly revenue.



Now, let's make it visual! In "Chart Settings", select your colour palette to represent different revenue ranges. This will help you see how close (or far) you are from your goal.



And that's it! You've created a gauge report to track your monthly revenue measured against your target/goal.

šŸŽŸļø Average Time to Close Tickets

You can also use them to keep tabs on:

  •  Average time to close tickets
  • Time to first outreach

And so much more! Now, you want to see how quickly your service team closes tickets.

To create this report, select ā€˜Time to closeā€™ as your ā€˜Valueā€™, and set the aggregation to 'Averageā€™.





Next, weā€™ll add a filter since weā€™re focusing on tickets this month. Select ā€œDate Range of Ticketsā€ and set it to ā€œThis Monthā€.

Now, just add values to your bands, and... thatā€™s it! Your report is ready!šŸŽ‰




šŸ“ˆ Sales Performance Monitoring (Count of Deals vs. Goals)


Want to know if your sales team is meeting their monthly deal targets? You can create a deal-tracking report in minutes to check that.


Select ā€˜Count of Dealsā€™ as your value, and add a filter for deals created this month - ā€˜Create Dateā€™ > ā€˜This month so farā€™




Then, add some bands to your report and use colours to indicate performance.



Now you'll have a real-time view of your team's progress toward their deal targets, no manual check-ins are required! šŸ„³


Tips & Tricks šŸ¤«

  • Use coloured bands to visually indicate performance levels (e.g., green for good, yellow for average, red for not-so-good).
  • Experiment with different colour palettes to find the one that works best.
  • Add gauges to your dashboard for a quick performance check.

Check out HubSpotā€™s article on different chart types to learn more about Gauge Reports and find the best fit for your companyā€™s needs.

Need help setting up your first gauge report? šŸ¤” We're here to help! Just reach out to us here and schedule a consultation.


Happy reporting, and see you in the next newsletter! šŸ“„